Month: January 2022

Month: January 2022

What Is Causing The Decrease In Organic Traffic?

Whenever your organic traffic drops, you go through normal responses. There is a feeling of panic, confusion and uncertainty about how to get things back in the right direction. Then what is causing the decrease In organic traffic is the question comes in mind and how to Increase Organic Traffic?

One thing is certain, though: it’s best to get to the bottom of it as soon as possible to prevent the loss of higher rankings, conversions, and sales. In times of crisis, contingency planning is very useful. That’s where this checklist comes in. Here’s a look at the first six things you should be on the lookout for when you see a drop in your organic traffic.

Check out the following checklist of what parameters reduces the organic traffic to the website.

  • The quality of your content
  • Site redesign/migration issues
  • Link loss
  • Google algorithm change
  • Tracking code
  • Google search console

As the digital space becomes more competitive with each passing year, ranking on search engines has become the need of the hour! Advertising campaigns, promotions and advertising are paid actions, and this is where organic traffic makes the biggest difference and impact! A perfect example would be if a user searches for a specific query and your website ranks for that product or service.

How to Increase Organic Traffic To Website

Voice search optimization

In the US alone, nearly 40 percent of Internet users use voice commands, which is expected to increase in 2022! The advent of smart virtual assistants like Alexa, Siri, Bixby, Google and others has increased the volume of voice-enabled searches.

How do you optimize voice search by having a conversational tone on the website, as well as having long-tail and location-based keywords?

Check Meta Titles to Optimize CTR

Often people notice the meta titles and descriptions mentioned on the website. Therefore, putting keywords in meta titles helps a lot in ranking high on SERPs. While meta titles are 60 characters long, descriptions vary between 150 and 160 characters. The keyword-rich title helps Google understand the content of the webpage.

E-A-T Principle

A website’s reputation has become an important aspect for Google and the EAT (Expertise – Authority – Trustworthiness) principle explains the logic! The authenticity and credibility of a website are evaluated by reviews, ratings, customer feedback and much more.

A smart way to highlight all your accreditations, awards and ensure quality updated content on the website. Even if you do get feedback, respond with professionalism.

 

Quality Content

Long content receives more traffic than short-form content – however, it is important to keep users engaged! Creating a buyer persona has become an integral part of SEO in 2022 and will continue to be so.

If presented properly, the target audience finds it quite appealing. Also, while mentioning statistics, mention the source which makes the material more authentic.

Focus on video content

If you are wondering how to use SEO to increase traffic, we have a definite answer for you – Video Optimization! Add some relevant keywords and hashtags that help the content reach the target audience. Giving a user-friendly introduction to your channel can help garner massive organic traffic.

 

website security

A study shows that every 39 seconds, there is a hacker on the web. The ideal way to protect your website and content is to enable the HTTPS protocol for your website. Even Google counts your encrypted website on the good side and gives the site a slight SEO boost.

Improve Technical SEO

Along with enriching the content, emphasizing the technical aspects of SEO will be an upcoming trend in 2022. From optimal content per page to crawl rate and page speed ratio – everything plays a major role. Make sure redirects, backlinks, and URL structures are in place to drive organic traffic in 2022

Focus on Local  SEO

If you are a local business owner, consider adding local keywords when writing the meta description! Google algorithms can promote your page in local search results only if the location is clearly mentioned. Adding your name, contact, address to a website and using GMB adds authenticity to your local business.

featured snippets

Google has various elements for highlighting organic content and snippets are one of them! It displays one snippet per page so the content inside should be crisp, effective and to the point. Schema markup is another useful way to increase the effectiveness of your snippets.

Mobile responsive website

Smartphones are playing a major role in today’s digital marketing headroom! According to the latest update from Google, mobile speed will soon be an important ranking factor. Businesses should consider developing a mobile-first version and then aligning it with other platforms.

Conclusion:

It is tough to find out the decline in organic traffic when you don’t know where to start. Keywords visibility, technical errors, competition and research are one step closer to understanding what’s happening so you can devise a plan to fix it. Or take experienced and expert advice.

As a leading digital marketing company in Pune, We carry a passion for performance marketing and have a knack for untangling even the toughest of the knots. Concept Roof Digital Marketing Pvt Ltd. We believe in coming up with original ideas and turning them into digital work that is both innovative and measurable.

HOW DIGITAL MARKETING IS SHAPING THE BUSINESS IN 2022

How digital marketing is shaping the business in 2022. We are Now in 2022 and everything has gone digital. For the past two years, we have been totally dependent on the various e-commerce websites for many things. The world window-shopping is more related to Being ready for shifts in the way the industry approaches inclusive marketing campaigns, shop-able content, and more. Here is what we are expecting next year.

How Digital Marketing is Shaping the Businesses in 2022:

The importance of digital transformation for businesses is a totally important aspect in the area of business.

What are the key points of taking support of digital marketing operations:

Customer Insights: we can easily Track as well as analyze customer behaviour. IT helps in delivering valuable insights quickly so that we can make quick decisions

Understand Customers: This is essential for knowing your customers .it can be done by tracking, analyzing, and interpreting customer behaviour and their attitudes.

Customer Experience: YOU need to Design customer journeys.IT should be based on the insights, integrate phases and functions to deliver a great experience.

Evaluate KPIs & Metrics: You must Continually track as well as manage marketing programs adapt based on feedback.

Key Component of Digital Marketing

Digital marketing deals with a wide variety of marketing strategies and technologies used to reach customers online. It allows companies to track messages to reach a required audience. It helps to market directly to people who can be interested in their product.

Digital marketing can be broadly categorized into:

  • Search Engine Optimization: The main goal of SEO is to get a business to rank higher in Google search results. It ultimately increases search engine traffic and diverts it to the business’s website.
  • Pay-per-Click: It boosts your ad or can be said as paid promotion or advertisement. It promotes advertising or product to the search engine which increases search traffic to a business online.
  • Social Media Marketing: It includes everything your business can do via social media channels. Promoting your business on social media platforms like Facebook, Instagram and other social media platforms is proven to be good media to promote and boost your products advertising.
  • Content Marketing: Content marketing means telling the story and information sharing which is related to the products in order to increase brand awareness. It is proven to be an effective component as readers take an action like requesting more information, signing up for an email list, or making a purchase which makes our audience engaged in products.
  • Email Marketing: Email marketing includes creating compelling campaigns which helps in knowing the maximum audience outreach .it also can be used to analyze customer interactions and data, and make strategic decisions on the gathered information.
  • Mobile Marketing: Mobile marketing means reaching audiences via text messages, social media, websites, email and mobile applications or google or ios app.
  • Marketing Analytics: It allows marketers to learn what strategy is successful with consumers and adapt it for further marketing.

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2022 DIGITAL MARKETING TREND IN INDIA

To evolve your approach in 2022, we need to focus on researching what identity means in your business market.

Then secondly use and strategies these learning’s into every stage of the creative process. It includes updating the language as well as the designs you use.

Build campaigns that are not only representative but also accessible. And mould accordingly as people change and evolve as new experiences, needs, and interests emerge. Diversity, equity, and inclusion in marketing are ongoing processes — there is no finish line.

So, digital marketing is more like blood to your business which is also an indispensable element of business.

Why digital marketing or media marketing?

In addition, the answer is to take a glance at your surroundings. We live in the digital world where we can almost buy anything with just one click. The world has gone digital and media of how we gather information and even how we share it with acquaintances, friends and family. Being online and being connected to the world via the net has been the new basic thing. The world has transformed the way we shop for things the way we find out about events.

We Concept Roof Media and Communication Graphic Design and Digital Marketing Company. We bring innovations as well as ultra-smart designs to build your brand. In addition, we provide result-oriented digital marketing strategies that help your brand catch the eye in this online world.

The concept is nothing but a way to classify the world in your mind. The concept means nothing but ideas that we use to describe any other word or thing. Hence, we are here curating the most intelligent ideas or concepts to take your brand to the topmost level in your field. Concept Roof Media and Communication

is a comprehensive, integrated marketing firm and consultancy, covering the state of Maharashtra under CR Digital Marketing Pvt. Ltd. Our top management consists of highly experienced and qualified marketing professionals having years of specialized marketing, operations, manufacturing & creative experience. Our capabilities encompass everything in the web design and digital marketing space, including web design and hosting, SEO, social media, PPC, content writing, email marketing and more in different sectors.

As the best digital marketing company in Pune, We carry a passion for performance marketing and have a knack for untangling even the toughest of the knots. Concept Roof Digital Marketing Pvt Ltd. We believe in coming up with original ideas and turning them into digital work that is both innovative and measurable.

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