Month: January 2022

Day: January 19, 2022

What Is Causing The Decrease In Organic Traffic?

Whenever your organic traffic drops, you go through normal responses. There is a feeling of panic, confusion and uncertainty about how to get things back in the right direction. Then what is causing the decrease In organic traffic is the question comes in mind and how to Increase Organic Traffic?

One thing is certain, though: it’s best to get to the bottom of it as soon as possible to prevent the loss of higher rankings, conversions, and sales. In times of crisis, contingency planning is very useful. That’s where this checklist comes in. Here’s a look at the first six things you should be on the lookout for when you see a drop in your organic traffic.

Check out the following checklist of what parameters reduces the organic traffic to the website.

  • The quality of your content
  • Site redesign/migration issues
  • Link loss
  • Google algorithm change
  • Tracking code
  • Google search console

As the digital space becomes more competitive with each passing year, ranking on search engines has become the need of the hour! Advertising campaigns, promotions and advertising are paid actions, and this is where organic traffic makes the biggest difference and impact! A perfect example would be if a user searches for a specific query and your website ranks for that product or service.

How to Increase Organic Traffic To Website

Voice search optimization

In the US alone, nearly 40 percent of Internet users use voice commands, which is expected to increase in 2022! The advent of smart virtual assistants like Alexa, Siri, Bixby, Google and others has increased the volume of voice-enabled searches.

How do you optimize voice search by having a conversational tone on the website, as well as having long-tail and location-based keywords?

Check Meta Titles to Optimize CTR

Often people notice the meta titles and descriptions mentioned on the website. Therefore, putting keywords in meta titles helps a lot in ranking high on SERPs. While meta titles are 60 characters long, descriptions vary between 150 and 160 characters. The keyword-rich title helps Google understand the content of the webpage.

E-A-T Principle

A website’s reputation has become an important aspect for Google and the EAT (Expertise – Authority – Trustworthiness) principle explains the logic! The authenticity and credibility of a website are evaluated by reviews, ratings, customer feedback and much more.

A smart way to highlight all your accreditations, awards and ensure quality updated content on the website. Even if you do get feedback, respond with professionalism.

 

Quality Content

Long content receives more traffic than short-form content – however, it is important to keep users engaged! Creating a buyer persona has become an integral part of SEO in 2022 and will continue to be so.

If presented properly, the target audience finds it quite appealing. Also, while mentioning statistics, mention the source which makes the material more authentic.

Focus on video content

If you are wondering how to use SEO to increase traffic, we have a definite answer for you – Video Optimization! Add some relevant keywords and hashtags that help the content reach the target audience. Giving a user-friendly introduction to your channel can help garner massive organic traffic.

 

website security

A study shows that every 39 seconds, there is a hacker on the web. The ideal way to protect your website and content is to enable the HTTPS protocol for your website. Even Google counts your encrypted website on the good side and gives the site a slight SEO boost.

Improve Technical SEO

Along with enriching the content, emphasizing the technical aspects of SEO will be an upcoming trend in 2022. From optimal content per page to crawl rate and page speed ratio – everything plays a major role. Make sure redirects, backlinks, and URL structures are in place to drive organic traffic in 2022

Focus on Local  SEO

If you are a local business owner, consider adding local keywords when writing the meta description! Google algorithms can promote your page in local search results only if the location is clearly mentioned. Adding your name, contact, address to a website and using GMB adds authenticity to your local business.

featured snippets

Google has various elements for highlighting organic content and snippets are one of them! It displays one snippet per page so the content inside should be crisp, effective and to the point. Schema markup is another useful way to increase the effectiveness of your snippets.

Mobile responsive website

Smartphones are playing a major role in today’s digital marketing headroom! According to the latest update from Google, mobile speed will soon be an important ranking factor. Businesses should consider developing a mobile-first version and then aligning it with other platforms.

Conclusion:

It is tough to find out the decline in organic traffic when you don’t know where to start. Keywords visibility, technical errors, competition and research are one step closer to understanding what’s happening so you can devise a plan to fix it. Or take experienced and expert advice.

As a leading digital marketing company in Pune, We carry a passion for performance marketing and have a knack for untangling even the toughest of the knots. Concept Roof Digital Marketing Pvt Ltd. We believe in coming up with original ideas and turning them into digital work that is both innovative and measurable.

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