
About Oxford
WELCOME TO THE OXFORD GOLF RESORT IN PUNE DARING, DIFFERENT AND EXCITING IN DECOR AND DESIGN
Voted As One Of The Top Golf & Leisure Destinations In India, It Boasts Of Pune’s Only 18 Hole Private Golf Course, Lead better Golf Academy, An All-Suite Hotel, And Leisure Sports Facility Set Amidst 136 Acres, With Close Proximity To Pune.
Summary
With any small budget, a major part of success is stretching every dollar. When it comes to digital marketing, you can get the maximum marketing ROI by segmenting your audience. Breaking up your audience into segments can help you market more effectively to everyone you reach. The segment categories will depend almost entirely on what type of business you run, but common ways to segment your audience include by demographics, lifestyle, and behavior.
If you’re struggling with a smaller marketing budget, you might need to pick your battles. Depending on the budget differential between your business and that of your competitor, you might not be able to compete on all social media channels. This isn’t a cause for consternation. Pick your best-performing channels and dominating them is an excellent way avoid the stress of managing and half a dozen or more social media profiles all at once.
Strategy
All you need to hear is the word “Geico" to remember you can save 15% or more on your car insurance. But even a company with such a memorable tagline can risk annoying its buyers if its marketing campaign is too longwinded.
That's why Geico launched a series of preroll ads on YouTube that admit to the ad's brevity in the videos themselves.
Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.
Fully booked for exhibitors booth long before the event was held
Get a real big hype during the event, more visitors and more crowded than the last year
GDN effectiveness of three-period campaign (April ? July) > 8.000.000 impressions & 11.459 clicks
Increasing 700 organic followers on social media Instagram < 3 days
SEM effectiveness 32 % < 5 month
Facebook engagement 385 < 5 month
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CTR
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Less CPA
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Page View
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ROI
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