Satyam Vacations

To Travel is to Dream

This was what inspired the founding of Satyam Vacations. We aim to make travel to very exotic locale affordable to everyone. Besides organising carefully crafted holidays for leisure, we plan and execute events that range from corporate conferences to destination weddings and sports events. Our extensive industry knowledge assures our customers that we get them the best deals on air travel and stays, and that they experience the finest of customised travel packages. With us,travelling will no longer be something on a to-do list you never get around to actually doing.

Summary

With any small budget, a major part of success is stretching every dollar. When it comes to digital marketing, you can get the maximum marketing ROI by segmenting your audience. Breaking up your audience into segments can help you market more effectively to everyone you reach. The segment categories will depend almost entirely on what type of business you run, but common ways to segment your audience include by demographics, lifestyle, and behavior.
If you’re struggling with a smaller marketing budget, you might need to pick your battles. Depending on the budget differential between your business and that of your competitor, you might not be able to compete on all social media channels. This isn’t a cause for consternation. Pick your best-performing channels and dominating them is an excellent way avoid the stress of managing and half a dozen or more social media profiles all at once.

Strategy

All you need to hear is the word “Geico" to remember you can save 15% or more on your car insurance. But even a company with such a memorable tagline can risk annoying its buyers if its marketing campaign is too longwinded.
That's why Geico launched a series of preroll ads on YouTube that admit to the ad's brevity in the videos themselves.
Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.

   Fully booked for exhibitors booth long before the event was held

   Get a real big hype during the event, more visitors and more crowded than the last year

   GDN effectiveness of three-period campaign (April ? July) > 8.000.000 impressions & 11.459 clicks

   Increasing 700 organic followers on social media Instagram < 3 days

   SEM effectiveness 32 % < 5 month

   Facebook engagement 385 < 5 month

0.01

CTR

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45

Less CPA

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329

Page View

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595

ROI

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