“Is SEO dead?” and “Is SEO worth it?” are questions we get often as performance marketing agency.
SEO Definition: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results. In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. (Reference: Wikipedia). Now lets see Is Search Engine Optimization SEO Worth It In 2022?
What do we know about SEO?
When we started, SEO was still something that you could use quite aggressively. we entered into a market filled with big budget businesses who play with millions in marketing dollars each year. but their is more than couple misconceptions about SEO. they are as follows.
Misconceptions about SEO
Keywords Lead to Better Rankings
Well-researched keywords that are precisely placed in your text, headlines, subtitles, images, video descriptions and links are your path to success.
What kind of keywords are these? It mostly depends on your industry, but you need to pick one or two main keywords per content and then sprinkle them with relevant keyword synonyms.
Google understands the meaning behind this or that content with the help of keywords, but it does not need tons of them. If your client chooses to create the content themselves, be sure to provide detailed guidelines (or at least some advice) on how to do it the right way. Non-optimized content spamming keywords is a major threat to your digital marketing.
The Guest Blogging Model Doesn’t Work
Stats show that 60% of blogs publish 1-5 guest posts each month, Over 100 guest posts are written by 3% of blogs per month, Only 6% of bloggers post the majority of their original content in guest posts, 62.96% of readers consider blogs with multiple authors more credible, 79% of editors believe guest content is too promotional. Many websites provide a page for contributors to their blogs. The most convenient way to find blogs that allow guest posting or similar. When searching for guest posts, it’s important to remember to search under your topic or niche.
Search Engine Optimization is replaced by content marketing
With SEO content writing, the central objective is to increase organic traffic through search engines. The uttermost goal of content writing is to turn traffic into leads and sales. Content marketing is marketing. This approach establishes expertise, fosters brand awareness, and keeps your business top-notch when it’s time to buy what you sell. Search Engine Optimization is the art and science of getting pages to rank higher in search engines like Google. Ranking higher in search results can lead to increased traffic to a website since search is one of the primary ways that people find content online. So the final word is both are irreplaceable.
More Visitors means more Revenue
When my website finally went from 3 thousand visitors to 7 thousand visitors a month – there was not a single increase in my sales.
If we’re paying for SEO and we’re seeing results like more visitors, why aren’t we getting more customers? This is the problem; You are not getting relevant visitors to your site.
Then what is the solution? we have to make data-driven decisions from google analytics. Check whether traffic coming to our website is relevant or not.
Conclusion
Digital marketing relies on search engine optimization and businesses that think otherwise limit their exposure to the digital space. SEO can be a huge boon to your content’s performance in search, which in turn leads to better rankings. And that means more traffic, leads, conversions and revenue. This is what every business needs, isn’t it?
